This position is fully remote/WFH
McGaw.io, a marketing technology, and marketing analytics agency, is in search of a data magician to become our Director of Marketing Analytics to help our clients grow their business.
This person will work with our marketing and analytics team to build efficient data pipelines that power insightful data products, dashboards, and analysis.
McGaw.io’s core client base sells online, and we help them achieve growth through AB testing, marketing automation, data-driven insights, digital marketing campaigns, and growth hacking.
Our track record is impeccable, and our leadership has supported some of the fastest-growing companies.
Our Mission at McGaw.io is to help companies of all sizes realize their customer data is their most valuable business asset. And we help them realize that through customer data infrastructure, high power analytics, marketing automation, personalization, and funnel optimization.
This is a high-impact role that is in charge of selecting, integrating, and deploying analytics tools and frameworks required to provide advanced measurement capabilities to some of the fastest-growing companies. You will be working in a fast-paced, entrepreneurial, startup environment where deadlines and time management are a must.
In this position, you will work directly with clients and the internal McGaw.io team to ensure we have all tracking set up to manage our complex marketing projects. You will interface directly with the client to understand their analytics and measurement needs. You will turn your notes from these meetings in analytics schema’s which can measure conversions and all stages of the funnel.
These analytics schemas will also be used to create integration with other tools using Segment.com. This role must have experience using Segment and writing schemas to power the entire marketing and sales stack. You will be responsible for managing the project from start to finish to ensure we are tracking the right things; things being tracked are correct and manage client and internal resources to have measurement needs coded correctly.
After a project has been measured, you will help the team fine-tune the reporting to ensure we can generate insights. This will require strong project management skills to ensure nothing is dropped. You will also be responsible for ad-hoc report building to help a client find answers to their toughest questions. If a report cannot be created out of the box, you will provide more advanced solutions to help them find the answer. This could include setting up a SQL database for them to improve their reporting and show this on a dashboard.
Benefits of Working for McGaw.io