This is a fully remote position.
McGaw.io, a marketing technology, and marketing analytics agency, is in search of a data magician to become our Director of Marketing Analytics to help our clients grow their business. This person will work with our marketing and analytics team to build efficient data pipelines that power insightful data products, dashboards, and analysis.
Our Mission at McGaw.io is to help companies of all sizes realize their customer data is their most valuable business asset. And we help them realize that through customer data infrastructure, high power analytics, marketing automation, personalization, and funnel optimization.
McGaw.io supports businesses with analytics, marketing automation, customer data platforms, data piping, websites, AB testing, and all sorts of marketing operations. As we derive insights from these technical efforts, we also inform & execute growth strategies that routinely move the needle for our clients.
Our track record is impeccable, and our leadership has supported some of the fastest-growing companies in the world. McGaw.io’s core client base sells online and has complex data and marketing practices that drive our team to dig deeper every day.
Position's Mission: To lead the systems-based projects, assigned account leads, directly lead client analytics/measurement/systems projects, and all client’s measurement strategy to generate revenue increases while maintaining a personal labor efficiency ratio of 3.0 or higher within 90 days of starting.
This is a high-impact role that is in charge of selecting, integrating, and deploying analytics tools and frameworks required to provide advanced measurement capabilities to some of the fastest-growing companies. You will be working in a fast-paced, entrepreneurial, startup environment where deadlines and time management are a must.
In this position, you will lead client projects with the support of the internal McGaw.io team to ensure we have all tracking set up to manage our complex marketing projects. You will interface directly with the client to understand their analytics and measurement needs. You will turn your notes from these meetings into analytics schema’s which can measure conversions and all stages of the funnel, both online and offline.
These analytics schemas will also be used to create integration with other tools using Segment.com. This role must have experience using Segment and writing schemas to power the entire marketing and sales stack. You will be responsible for managing the project from start to finish to ensure we are tracking the right things; things being tracked are correct and manage client and internal resources to have measurement needs coded correctly.
After a project has been measured, you will help the team fine-tune the reporting to ensure we can generate insights to optimize marketing programs.
This will require strong project management skills to ensure nothing is dropped. You will also be responsible for ad-hoc report building to help a client find answers to their toughest questions.
If a report cannot be created out of the box, you will provide more advanced solutions to help them find the answer. This will include setting up a SQL database for them to improve their reporting and show this on a dashboard using tools from Tableau to Looker to ReDash.
As you get up to speed with the companies processes, our client needs and you can assess future pipeline you will be responsible for the recruiting and the hiring of multiple Senior Data Analysts to further expand our data team and service offerings.