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Director of Marketing Analytics

This position is fully remote/WFH

McGaw.io, a marketing technology, and marketing analytics agency, is in search of a data magician to become our Director of Marketing Analytics to help our clients grow their business.

This person will work with our marketing and analytics team to build efficient data pipelines that power insightful data products, dashboards, and analysis.

McGaw.io’s core client base sells online, and we help them achieve growth through AB testing, marketing automation, data-driven insights, digital marketing campaigns, and growth hacking.

Our track record is impeccable, and our leadership has supported some of the fastest-growing companies.


Job Description
This is a high-impact role that is in charge of selecting, integrating, and deploying analytics tools and frameworks required to provide advanced measurement capabilities to some of the fastest-growing companies. You will be working in a fast-paced, entrepreneurial, startup environment where deadlines and time management are a must.

In this position, you will work directly with clients and the internal McGaw.io team to ensure we have all tracking set up to manage our complex marketing projects. You will interface directly with the client to understand their analytics and measurement needs. You will turn your notes from these meetings in analytics schema’s which can measure conversions and all stages of the funnel.

These analytics schemas will also be used to create integration with other tools using Segment.com. This role must have experience using Segment and writing schemas to power the entire marketing and sales stack. You will be responsible for managing the project from start to finish to ensure we are tracking the right things; things being tracked are correct and manage client and internal resources to have measurement needs coded correctly.

After a project has been measured, you will help the team fine-tune the reporting to ensure we can generate insights. This will require strong project management skills to ensure nothing is dropped. You will also be responsible for ad-hoc report building to help a client find answers to their toughest questions. If a report cannot be created out of the box, you will provide more advanced solutions to help them find the answer. This could include setting up a SQL database for them to improve their reporting and show this on a dashboard.


Responsibilities:

  • Work directly with the client to create analytics specifications
  • Create analytics and integration schemas to build analytics spec
  • Write JS to integrate schema into tag manager and other solutions
  • Build data pipeline diagrams to showcase program
  • Integrate new data management technologies and software engineering tools into existing structures.
  • Automate convergence of large amounts of data from numerous sources
  • Research and apply new big data technologies and stacks to solve business problems
  • Build dashboards based on KPI Metrics
  • Measure conversion and behavior tracking in all stages of the funnel


Desired experience:

  • Google Analytics Expert
  • 1+ years of experience with Amplitude Analytics
  • 1+ years of experience with Segment.com
  • Google Tag Manager Expert
  • Experience writing Javascript
  • Strong developer communication skills
  • Proven expertise in Segment, Mixpanel, and Amplitude
  • Experience building and analyzing Mysql database
  • Experience storing, transforming, and reporting on a RedShift database.
  • Can write javascript to build out tracking systems
  • Experience working with developers to implement server-side code
  • WordPress, and E-commerce Integration experience
  • Experience in Various Dashboard and Data Studio tools
  • Google Optimize, VWO and Various AB testing tool tracking experience
  • Autopilot, Marketo, Pardot, Hubspot, or other marketing automation software integration experience
  • Has worked in a client-facing role building analytics integrations

Desired Skills:

  • Team player
  • Highly coachable
  • Quick learner that can adapt to an ever-changing startup environment
  • Excellent communication skills (speaking, listening, and writing)
  • Positive and energetic personality
  • Fearless with a willingness to try new ideas and concepts
  • Organized, efficient, and ready to get stuff done
  • Autonomous and driven
  • Scrappy and resourceful
  • Project management


Benefits of Working for McGaw.io

  • One Month of PTO
  • Full health benefits
  • Flexible hours
  • Work remotely
  • Transparent workplace
  • Continuing education
  • Training from some of the best in the business
  • Ample opportunity to implement your ideas and suggestions
  • Become a thought leader in the digital community
  • Build products with us
  • Continued education and training that exceeds what you have ever seen before
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