Analytics Manager

This is a fully remote position.

Our Mission at McGaw.io is to help companies of all sizes realize their customer data is their most valuable business asset. And we help them realize that through customer data infrastructure, high power analytics, marketing automation, personalization, and funnel optimization.

McGaw.io supports businesses with analytics, marketing automation, customer data platforms, data piping, websites, AB testing, and all sorts of marketing operations. As we derive insights from these technical efforts, we also inform & execute growth strategies that routinely move the needle for our clients. 

Our track record is impeccable, and our leadership has supported some of the fastest-growing companies in the world. McGaw.io’s core client base sells online and has complex data and marketing practices that drive our team to dig deeper every day.
 

Position Mission:

To support the account leads with the implementation of technical marketing programs that span marketing automation, a/b testing, landing page creation, tag management, analytics tracking, analyzing campaign results, and direction of supporting developers/designers with a positive can-do attitude.

Responsible for:

• Tracking and tag management: Work with developers to implement data taxonomy specifications and updates in Google Tag Manager for Segment, Google Analytics, Amplitude, and the broader marketing technology stack
• Analysis and reporting: Use analytics, google sheets and more to review, analyze and report on campaign performance, test results, and client KPIs
• Analytics strategy: Independently strategize what metrics to measure and report on including setting goals in Google Analytics as well as ideation of dashboards based on client needs.
• Project management: Provide accurate and detailed specifications for work to direct designers/developers to support you and give you the assets/code you need to execute client projects
• QA: Review tests, website updates, automation, and tracking/tag management using Browserstack and analytics debugging tools.
• Attending client meetings to get context on clients' needs and to assist in carrying out work as required.
• Strategic planning for data collection
  • Routine Audit of the data collection tech stack (Google Tag Manager, Google Analytics, Segment, Amplitude, Mixpanel…)
  • Review the customer journey on the website and design the tracking needed to analyze the user behavior throughout their journey on the website
  • Review the questions needed to be answered, the information needed to give the answer and actions to be taken based on the answer
  • Prepare integration and tracking taxonomy
• Data Collection
  • Implement tracking the user behavior using Tag Managers
  • Store and combine the data based on the tech stack designed
  • Data Processing
  • Clean, normalize and transform the data to trustworthy data suitable for storage, analysis, and reporting
• Reporting, activation, and analysis
  • Create reporting dashboards that answer the questions, activate data to a custom audience, and analyze the behavior

Skills, talents, and experiences needed to create superior results:

• 5+ years’ experience using a variety of marketing technologies to implement campaigns, analytics and marketing efforts
• High level of expertise in configuring and implementing campaigns in marketing and analytics tools
• Expertise in web analytics, tag management, a/b testing, web content management, and marketing automation
• Skilled at breaking down complex initiatives into actionable tasks and seeing them through to completion
• Able to collaborate and communicate with a remote team, while providing strong direction to the developers and designers who will make you successful
• Experience working in an agency or professional services environment supporting multiple simultaneous clients
• Proven success in learning new technologies and tools and using them to achieve marketing goals
• Never settle: Sweat the details so that your clients’ campaigns go off without a hitch every time

Must have expert-level knowledge in three or more of the following platforms (certification is a plus):

• ActiveCampaign
• Amplitude
• Autopilot
• Front-end web coding (HTML/CSS and JavaScript)
• Google Analytics
• Google Data Studio
• Google Optimize
• Google Tag Manager
• Hotjar
• Hubspot
• Marketo
• Mixpanel
• Pipedrive
• Segment
• SQL queries and reporting
• Unbounce
• VWO
• Wordpress
• Zapier

Observable indicators to let you know you are performing well in this role:

• Website Tagging and Tracking: Be able to independently lead the implementation of a provided tracking spec/taxonomy in Google Tag Manager and Segment 
• Reporting: Must be able to build funnel reports and provide analysis of campaign success
• Project management: Ensure campaigns are delivered on schedule by yourself and supporting contractors with 90% on-time delivery
• QA: Review A/B tests, website updates, automation, and tracking/tag management, delivering 90% defect-free results
• Client Performance: In concert with the account team, accomplish 90% of client objectives within the project timeline
• Client happiness: Delivery of project deliverables to a high level resulting in client testimonial
• Project Performance: Maintain a personal LER of 3.0 across all projects being managed (total project revenue / total billable hours cost)

Benefits:

• Unlimited PTO
• Flexible hours 
• Work remotely 
• Maternity/Paternity Leave
• Competitive salary with opportunities for bonuses
• Company Laptop, Monitor, and other equipment needed for remote setup 
• Federal holidays off for 
• Radically transparent workplace
• Ample opportunity to implement your ideas and suggestions
• Become a thought leader in the marketing technology community
• Continued education and training that exceeds what you have ever seen before 
• $25 monthly Starbucks allowance 
• $50 monthly Uber Eats allowance 
• Soup when you are sick 
• Birthday and Anniversary gifts

Job Description:

McGaw.io’s core client base sells online, and we help them achieve growth through AB testing, marketing automation, data-driven insights, marketing operations, and analytics.

The Technical Marketing Manager is an internal role, responsible for hands-on implementation as well as management and coordination of supporting external contractors and vendors. As the Technical Marketing Manager, you will work with account leads to execute winning growth marketing for our diverse client base. This is a highly technical role and the ideal candidate should be passionate about marketing technologies and know-how to select, configure, and make these tools deliver results. 

The Technical Marketing Manager will become an expert in all the tools our clients need to be successful - across tag management, web analytics, testing and CRO tools, and marketing automation. The Technical Marketing Manager will collaborate with the account leads to design marketing programs and identify the right technical and strategic approach, and will then be responsible for the execution and analysis of the results. They will be able to oversee the work of contributing developers and designers, and provide direction and QA to ensure perfect execution every time.

During your first 90 days, you will be expected to quickly train and ramp up on the tools we use. (Be prepared to learn how much you don’t know!) As you get up to speed, you will be involved in delivering diverse client campaigns, setting up website tracking, and learning the ins and outs of the accounts you are contributing to. This on-the-job experience will be complemented by a combination of direct training from team members, as well as self-guided classes and training materials.

As you reach the end of your third month, you will be expected to work increasingly independently. You will also be expected to become certified with certain platforms (if you aren’t already).

By the end of your 6th month, you can be relied on by the account teams for them to hand off complex marketing initiatives, which you will build out, execute, and provide reports on campaign results, without a high degree of direct oversight.

If you’re a martech superstar, we want to meet you.