This position is fully remote/WFH
McGaw.io, a Marketing Technology & Marketing Analytics consultancy, is in search of VP of Marketing and Client Services to join our team and work directly with our clients to drive positive business results and build strong relationships.
Our Mission at McGaw.io is to help companies of all sizes realize their customer data is their most valuable business asset. And we help them realize that through customer data infrastructure, high power analytics, marketing automation, personalization, and funnel optimization.
McGaw.io supports businesses with analytics, marketing automation, customer data platforms, data piping, websites, AB testing, and all sorts of marketing operations. As we derive insights from these technical efforts, we also inform & execute growth strategies that routinely move the needle for our clients.
Our track record is impeccable, and our leadership has supported some of the fastest-growing companies in the world. McGaw.io’s core client base sells online and has complex data and marketing practices that drive our team to dig deeper every day.
To lead the marketing account leads team, directly lead client projects to enable client revenue growth, and lead all client’s growth strategy to generate revenue while maintaining a high labor efficiency.
Skills, talents, and experiences needed to create superior results.
Observable indicators to let you know you are performing well in this role.
As the VP of Marketing and Client Success, you are the leader of the growth services team. You will serve as a client advocate within McGaw.io and serve as the primary point-of-contact for some clients, and also work as an advisor, strategist and quarterback for the other marketing account leads.
The objective of the VP of Marketing and Client Success is to understand client needs/objectives, help develop strategies and work in unison with our team to execute the projects and campaigns in a timely manner.
As a VP of Marketing and Client Success, you have solid experience in growth marketing, funnel optimization with a human experience approach. You have a clear idea of how marketing strategy tied with the tech stack increases revenue.
VP of Marketing and Client Success begin working with a client in the final stages of an account being closed for new business. This deal could be either an audit, strategy, or retainer.
It is the VP of Marketing and Client Success responsibility to help sales build estimates and scopes of work. Once a deal is closed the VP of Marketing and Client Success either delegate the project to another marketing account lead or lead the account themselves and delegate their work to others.
Leading a client account requires taking detailed meeting notes to understand their objectives. Building growth strategies/roadmaps that will increase the client’s revenue. And performing the day to day tasks to accomplish the growth efforts in marketing tools, marketing channels, and analytics.
While the VP of Marketing and Client Success will lead to high-profile accounts, their primary focus is to lead the marketing account leads team to success. This will require an in-depth review of teamwork, constant feedback and coaching, and a clear focus on driving results for the client.
For someone to be successful in this role they will need to be able to effectively and independently communicate the scope of work and the progress in technical and lamens terms to the client. They will need to work well with the client's team to problem solve, schedule and scope urgent requests from a client or team member. Being able to schedule resources for short-term and long-term goals while staying under budget is key to success in this position.
The VP of Marketing and Client Success will be a key point of contact for growth-focused clients during their relationship with the McGaw.io. The goal of this VP of Marketing and Client Success is to support clients’ projects with strategy, scheduling, planning and scoping. VP of Marketing and Client Success act as a key leader for the client, marketing account leads, and McGaw.io sales team.