This is a fully remote position.
McGaw.io, a Marketing Technology & Marketing Analytics consultancy, is in search of a Technical Marketing Manager to join our team and work directly with our clients to drive positive business results and build strong relationships.
Our Mission at McGaw.io is to help companies of all sizes realize their customer data is their most valuable business asset. And we help them realize that through customer data infrastructure, high power analytics, marketing automation, personalization, and funnel optimization.
McGaw.io supports businesses with analytics, marketing automation, customer data platforms, data piping, websites, AB testing, and all sorts of marketing operations. As we derive insights from these technical efforts, we also inform & execute growth strategies that routinely move the needle for our clients.
Our track record is impeccable, and our leadership has supported some of the fastest-growing companies in the world. McGaw.io’s core client base sells online and has complex data and marketing practices that drive our team to dig deeper every day.
To support the account leads with the implementation of technical marketing programs that span marketing automation, a/b testing, landing page creation, tag management, analytics tracking, analyzing campaign results, and direction of supporting developers/designers with a positive can-do attitude.
Desired skills and experience:
Must have expert-level knowledge in three or more of the following platforms (certification is a plus):
Observable indicators to let you know you are performing well in this role:
McGaw.io’s core client base sells online, and we help them achieve growth through AB testing, marketing automation, data-driven insights, marketing operations, and analytics.
The Technical Marketing Manager is an internal role, responsible for hands-on implementation as well as management and coordination of supporting external contractors and vendors. As the Technical Marketing Manager, you will work with account leads to execute winning growth marketing for our diverse client base. This is a highly technical role and the ideal candidate should be passionate about marketing technologies and know how to select, configure, and make these tools deliver results.
The Technical Marketing Manager will become an expert in all the tools our clients need to be successful - across tag management, web analytics, testing and CRO tools, and marketing automation. The Technical Marketing Manager will collaborate with the account leads to design marketing programs and identify the right technical and strategic approach, and will then be responsible for the execution and analysis of the results. They will be able to oversee the work of contributing developers and designers and provide direction and QA to ensure perfect execution every time.
During your first 90 days, you will be expected to quickly train and ramp up on the tools we use. (Be prepared to learn how much you don’t know!) As you get up to speed, you will be involved in delivering diverse client campaigns, setting up website tracking, and learning the ins and outs of the accounts you are contributing to. This on-the-job experience will be complemented by a combination of direct training from team members, as well as self-guided classes and training materials.
As you reach the end of your third month, you will be expected to work increasingly independently. You will also be expected to become certified with certain platforms (if you aren’t already).
By the end of your 6th month, you can be relied on by the account teams for them to hand off complex marketing initiatives, which you will build out, execute, and provide reports on campaign results, without a high degree of direct oversight.
If you’re a martech superstar, we want to meet you.